Social commerce refers to the buying and selling of goods and services, primarily through social media platforms. It involves using social media features, such as user reviews, ad recommendations, and content sharing, to generate sales online.
Social commerce platforms allow business owners to showcase their products and services to a larger, more diverse audience, build brand awareness, engage with potential customers, and drive sales. It makes use of the fundamental idea of e-commerce, which is to make the process of selling and purchasing accessible from the comfort of our homes.
Social commerce takes this a step further by tapping into the growing popularity and influence of social media platforms like Facebook, Instagram, TikTok and Twitter in current times. Customers nowadays can browse and purchase products directly from their favourite social media platforms in an easy and hassle-free manner.
As for business owners, matters like product marketing, customer service and user experience have never been easier to tackle. Social commerce platforms offer the opportunity to engage with customers through various customisable features that allow businesses to showcase their products and services to a large audience to increase visibility.
By leveraging the power of social media, business owners can create a more interactive, personalised, engaging, budget-friendly and automated shopping experience for their customers, which can in-time lead to increased sales and customer loyalty.
Ultimately, social commercing introduces a business model that is highly convenient, making it accessible for both veteran and rookie business owners. Entrepreneurship is brought to a new limelight where anybody can get their start at running their own business to earn a full-time salary while working part-time.
This is what sets social commerce apart from e-commerce, paving the way for a future where buying and selling becomes as easy as ever before. Hence why Phipure aims to empower a new generation of entrepreneurs and business owners by embodying social commerce. Phipure even offers its Phipure Business Owners (PBO) access to a library of e-resources and simple but effective training material to fine-tune their output materials.
Are you interested in becoming a member of the Phipure community? Click here to register to become a PBO.