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about us

Your Wellness Journey Starts Here

We are a social commerce organisation that thrives at the intersection of wellness and beauty. We strive to help you feel good on the inside and look good on the outside.

Social commerce refers to our process of selling products directly through online platforms.

With social commerce, the entire shopping experience from product discovery to checkout, takes place right on our platforms.

We are incorporated by founders with over 30 years of industry experience as well as supported by a wholly owned subsidiary of Focus Point Holdings Berhad, a credible, reputable and high performing public listed company.

With this privilege, we build a platform of trust, transparency and reward for aspiring entrepreneurs from all walks of life who share the same core values.
Together, we can propel each other to a greater height of success!

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Our vision is to be the region’s fastest growing social commerce brand.

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We pledge to empower and develop successful entrepreneurs through Phipure’s rewarding social commerce platform and unique products.

Core Values & Culture

The Phipure community believes in a set of core values and conduct daily business with these values as a guide to perpetuate the business.

pieces of jigsaw puzzle
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About Phipure

What PHIPURE Stands For ?


PHI (fai)

In mathematics, there are principles called “the golden ratio” and “Fibonacci sequence”.

These principles symbolise the limitless and infinite opportunities we strive to provide for our Phipure community.

Imagine a life of endless possibilities. Sky is the limit.


PURE (pyur)

A testament to our commitment in developing and empowering our community of business owners from the ground up to fully realise their potential.

Pure also symbolises our commitment in developing research based, high quality, safe and effective products made of natural ingredients for our community.


Phipure is committed in helping our business owners live better lives.

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