“Embrace the transformative journey to wellness – where life just got better”

Phipure is all about empowering our customers and community with research based, high quality, safe and effective products. Phipure also aims to provide our community to earn extra income through our affiliate program with ZERO startup cost.

Phipure is founded by industry experts with over 30 years of experience and is supported by a wholly owned subsidiary of Focus Point Holdings Berhad.

Let’s take on this journey with us. It’s time to put your health first and own your wellness! Let’s embark on a journey prioritising health and wellness while taking charge of our financial prosperity together!

Vision icon | About Phipure


To be the region’s fastest growing social commerce company.

Mission icon | About Phipure


We pledge to empower and develop successful entrepreneurs through Phipure’s rewarding social commerce platform and unique products.

Meet Our Team

MEET OUR TEAM | Advisory Chairman Tan Sri Dr Noor Hisham Abdullah | Phipure

Advisory Chairman

Tan Sri Dr Noor Hisham Abdullah

MEET OUR TEAM | Managing Director Shirley Tay | Phipure

Managing Director

Shirley Tay

MEET OUR TEAM | Director Dato Liaw Choon Liang | Phipure


Dato Liaw Choon Liang

MEET OUR TEAM | General Manager Tan Zhao Shen | Phipure

General Manager

Tan Zhao Shen

About Phipure

What PHIPURE Stands For ?

Fai | Phipure

PHI (fai)

In mathematics, there are principles called “the golden ratio” and “Fibonacci sequence”.

These principles symbolise the limitless and infinite opportunities we strive to provide for our Phipure community.

Imagine a life of endless possibilities. Sky is the limit.

Pure | Phipure

PURE (pyur)

Pure symbolises our commitment in developing research based, high quality, effective and safe products made of natural ingredients for our customers and community.

It also symbolizes our commitment in empowering our community of entrepreneurs to fully realize their potential.

Core Values & Culture

Our core values define our commitment to empowering our community through our products and business model.

Core Values & Culture | Phipure


Unlock a brighter, healthier future
– where life just got better.